AI for Consumer Packaged Goods

AI agents for consumer research, product claims, and regulatory filings

Kolena AI agents read your documents, apply your review rules, and write the results into your systems.

Every value cited Thousands per run Your review logic
Sources
SharePoint study archive
Consumer feedback exports
Supplier COA & SDS inbox
Kolena AI agent · Study & claim review 960 in parallel
01 Read & classify every page
02 Apply your claim & spec logic
03 Reconcile & flag exceptions
04 Generate your output template
Every value carries a page citation and a reasoning log.
Destinations
Insights knowledge base
PLM / regulatory system
Exception queue
This run · Q3 skincare launch dossier
Queued Extracting Complete, cited
960 documents running in parallel
9 min elapsed, against five weeks by hand
24 exceptions routed to your reviewers

The Kolena Advantage in Consumer Packaged Goods

Seven functions, one platform. Insights, regulatory, legal, quality, manufacturing, safety, and product testing each run their own agents on their own documents.

95%+Faster turnaroundReview cycles measured in hours instead of weeks
99%+Extraction accuracyContinuously benchmarked across models and doc types
1000sDocuments in parallelA full study archive or launch submission in a single run
100%Policy alignmentWritten procedure and executed review stay in sync
Use Cases

Document Workflows Kolena AI Agents Automate

Each starts from an expert-built agent, then adapts to your claim library, specs, and output templates. We size these against your own volumes during a pilot.

01 · Consumer Insights & Research

Consumer Study and Verbatim Analysis

Pre-built AI agent: Consumer Interview & Qualitative Study Analysis

Kolena reads agency debriefs, U&A studies, sensory panels, focus group transcripts, and thousands of verbatims, and codes them to your own attribute framework.

  • Codes verbatims to your taxonomy of benefits, attributes, and purchase drivers.
  • Compares results across waves, markets, and brands, and flags where a finding contradicts a prior study.
  • Makes a decade of archived study findings searchable in plain language, with the source page cited.
Study reports Panel & sensory data Review verbatims Focus group transcripts
Expected ROI
3 weeks → 2 days from raw study material to a synthesized readout
~$220K annual coding and re-analysis spend brought in house
Owners Consumer Behavior & Research, Market Insights, Brand Strategy, Sensory Science
02 · Regulatory Affairs

Regulatory Submission Assembly

Kolena AI agents assemble the submission from formula records, supplier documentation, test reports, and safety data, then reformats it for each market's requirements.

  • Checks INCI listings, allergen declarations, and concentration limits against current restricted-substance lists.
  • Generates market-specific submission sets for US, EU, UK, ASEAN, and China from one source of truth.
  • Re-runs the whole portfolio when a regulation changes and returns only the affected products.
Safety substantiationRaw material dossiersTox & stability reportsRegistration forms
Expected ROI
75% less analyst time per submission and per market variant
4–6 weeks pulled out of the launch calendar per new market
Owners Regulatory Affairs, Product Safety, Labeling Compliance, Product Stewardship
03 · Claims, Legal & Packaging

Claim Substantiation and Artwork Review

Pre-built AI agent: Product Claims & Concept Development

Every claim has to trace to a test result. Kolena reads clinical, instrumental, and consumer-perception reports and builds the substantiation record behind each one.

  • Checks artwork proofs and campaign copy against the approved claim library, market by market.
  • Flags unsupported superlatives, missing asterisk footnotes, and claims whose study has expired.
  • Produces the substantiation package for a retailer review, self-regulatory body, or competitor challenge.
Clinical test reports Claim library Artwork proofs Campaign copy
Expected ROI
2 weeks → 2 days legal and regulatory sign-off per artwork round
~$400K per avoided relabel or reprint cycle
Owners Claims & Substantiation Leads, In-House Counsel, Brand Marketing, Packaging Development
04 · Quality & Supplier Management

Raw Material COA and Spec Verification

COAs arrive from hundreds of suppliers in as many formats. Kolena AI agents map every result to your internal specification and clear or hold the lot before it reaches the floor.

  • Compares assay, microbial, heavy metal, and impurity results to spec limits and flags out-of-range lots.
  • Reconciles supplier spec sheets, SDS, allergen and origin statements against your approved material master.
  • Tracks certificate expiry across palm, organic, halal, vegan, and eco-label programs.
COAs Spec sheets SDS Certification records
Expected ROI
90% less manual keying and checking per incoming lot
~$150K annual scrap and rework avoided at intake
Owners QA/QC Managers, Incoming Inspection, Supplier Quality, Procurement
05 · Manufacturing & Contract Operations

Batch Record and Deviation Review

Filling and co-packing partners send batch documentation in their own formats. Kolena reads each packet against your GMP requirements and returns a release recommendation with the open items listed.

  • Verifies in-process checks, yields, line clearance, and signature completeness per ISO 22716.
  • Classifies deviations and CAPA records, then surfaces repeat root causes by site and by line.
  • Prepares the audit file for a retailer audit, ISO 22716 certification, or internal quality review.
Batch recordsDeviations & CAPACleaning validationAudit reports
Expected ROI
4 days → same day batch documentation review before release
80% of packets cleared straight through, reviewers see only exceptions
Owners Quality Assurance, Manufacturing Operations, External Manufacturing, Supply Planning
06 · Consumer Care & Safety

Safety Incident Intake and Reporting

Pre-built AI agent: Consumer Complaint Analysis

Complaints arrive as free text from care centers, retailers, and health professionals. Kolena AI agents classify severity and causality against your own procedure and assemble the report.

  • Separates serious adverse events from quality complaints and routes each to the right owner.
  • Screens each case for reportability under MoCRA and EU cosmetovigilance rules, and links it to batch and market.
  • Assembles the periodic safety report with every case traced to its source correspondence.
Care center casesDermatologist lettersRetailer complaintsPeriodic reports
Expected ROI
95% faster triage per case, with the classification rationale attached
Days earlier signal detection on an emerging batch or formula issue
Owners Product Safety, Consumer Affairs, Regulatory Affairs, Quality
07 · Clinical & Product Testing

Study Data Reconciliation

Pre-built AI agent: Clinical / Efficacy Study Data Extraction

External institutes return raw measurement data and draft reports in their own formats. Kolena checks each file against its study report before it reaches your archive.

  • Checks the returned data file against the study schedule and report, using your own error codes for measurement order, data types, and correlations.
  • Extracts preliminary results as they arrive and routes them to the named recipients for that study.
  • Answers project-level questions across the study archive: which studies ran, at which institute, under which study number.
Institute data filesStudy schedules & reportsMethod & volunteer metadataProject archives
In productionrunning today at a global personal care group

Three separate teams run this workflow independently: clinical affairs, tolerability, and product support.

OwnersClinical Affairs, Study Leads, Tolerability & Safety, R&D Operations
The Business Case

Four Sources of Return

Four sources of return, in the order manufacturers typically realize them. We build this model with your volumes, blended rates, and launch cycle times during the pilot.

Labor Hours returned to the team Researchers stop coding responses by hand and regulatory analysts stop rekeying filings. Capacity grows with the portfolio instead of headcount.
Speed Launches on the calendar Filings, artwork approvals, and insight readouts stop being the critical path. Products reach shelf in the season they were planned for.
Leakage Dollars recovered Off-spec raw material caught at intake, reprints avoided, and duplicated agency studies retired.
Risk Exposure reduced Consistent application of your own standards, plus a defensible record for authorities, retailers, and certification bodies.
Who Uses Kolena

Teams That Use Kolena

Kolena is deployed function by function. Each team keeps its own logic, templates, and approvals.

Consumer Behavior & Research Insight managers, sensory scientists, market research leads. Synthesizing studies, coding verbatims, making the archive searchable.
Regulatory Affairs & Product Safety Regulatory managers, safety assessors, toxicologists. Submission assembly, market registration, restricted-substance screening.
R&D & Product Development Formulators, packaging developers, project leads. Ingredient files, stability data, formulation records.
Quality & Supply Chain QA/QC managers, supplier quality, procurement. COA verification, batch release, co-manufacturer audits.
Marketing, Claims & Legal Brand teams, claims leads, in-house counsel. Substantiation records, artwork copy review, competitive claim monitoring.
Consumer Care & Complaints Care center leads, safety officers, complaint handlers. Case triage, causality assessment, periodic safety reporting.
Clinical & Product Testing Clinical affairs managers, study leads, testing coordinators. Institute data validation, results routing, archive search.
Customer Stories

What CPG Teams Say

Personal care, food, and household manufacturers use Kolena AI agents to cut document turnaround from weeks to days.

"We had a decade of study reports nobody could search. Kolena coded the verbatims to our own attribute framework and gave us one comparable insight set, with every finding traced back to its source page."

Lead, Consumer Behavior & Research Multinational personal care group

"Registration packets for a new market used to take a full quarter of analyst time. Kolena builds the dossier from the formula record and the safety data, and my team reviews it instead of typing it."

Head of Regulatory Affairs Global skincare manufacturer

"Every claim on the carton now has its study, its protocol, and its page reference attached. Legal review stopped being the reason artwork misses a print window."

Director of Claims & Substantiation Global haircare brand
Security & Compliance

Your Data Stays Yours

Kolena is built for manufacturers holding unreleased formulas, consumer data, and regulator scrutiny: reasoning logs on every output, full audit trails, and encryption throughout.

PCI, SOC 2, and HIPAA compliant
No training on customer data
Complete audit trail and traceability
Encrypted in transit and at rest
Role-based access control
Zero data retention

Start With One Workflow

Send fifty study reports, a launch submission, or a month of supplier COAs. We run them, show you the citations, and size the ROI against your volumes in two weeks.

No integration required. Start with the documents you already have.
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